Pretty Panache is a lifestyle brand accompanied by the energy and intention to encourage girls and women to be their best, most authentic, most confident selves.
Founded by Sacramento native, Kendra Jae, a professional dancer | model | actress currently residing in Los Angeles pursuing her many dreams in the entertainment industry, after recently traveling the world on Beyonce’s Formation World Tour. Kendra Jae's reasons for developing Pretty Panache are both personal and profound:
“In the entertainment industry, you are judged and defined by your ‘look.’ I found myself feeling as though I was never ‘enough' to achieve the goals that I had set for myself. I had confidence in my craft but there was a side of me that began to doubt that I had what it took to successfully compete in auditions, castings, etc.
There came a time when I had to decide that only I had the power to manifest my dreams; I refused to settle for anything less than my ultimate goal, so I knew my overall mentality and mindset about ME had to change. As I fell in love with fitness, I began to discover my most authentic self and, slowly, I grew to believe that I could become the best version of myself physically, mentally, emotionally and spiritually. This journey has allowed me to accept who I am- flaws and all - as I work continuously to become the best ‘future me’ I can possibly be. I find joy in recognizing my strengths and realizing that I am already enough… enough to show the world the best of me.”
This philosophy is exactly what we aspire to promote for girls and women of every age, shape, size, and color -- the confidence to proudly show the world who you are. Pretty Panache seeks to generate the understanding that there is nothing wrong with being kind to yourself, having self-compassion, and being your own biggest fan.
Our products are about more than helping you look good, Pretty Panache is dedicated to helping you feel great. While wearing Pretty Panache, we want you to feel strong, confident, and to believe in the power of your own unique ‘pretty.’
• Pretty is an adjective meaning: attractive, lovely, good looking, nice looking, appealing, charming, delightful, cute.
• Panache is a noun meaning: a grand or flamboyant manner, verbal style and/or flair; dash or flamboyance in style and action, verve; a stylish, original, and very confident way of doing things.
Pretty Panache is more than a brand. It’s a school of thought, a movement, a lifestyle.
Welcome to the Pretty Panache family. Here, you are always enough.